Amabeadibeadi charity campaign to raise R2 million in 2009

Brief History
In 1999 the CMA decided to increase its “reach out” and giving back to local communities that were impoverished and in dire need of assistance. The CMA joined forces with the woman of a local KZN community and launched a Charity initiative in the form of “Beads for Charity.” The woman would manufacture beaded necklaces and these were then purchased by the CMA and sold to sponsors and runners. It was decided to do it in this way as this would alleviate the woman from distribution costs of their products, thus maximizing their profits, and allowing the CMA to sell the beaded necklaces with a slight mark up, and this percentage mark up is the finances that are raised and distributed to the 4 Charities.... Read more